No folks, (it is sad writing in this blog sometimes when i have so few readers) it is not zero-calorie beer but zero percent alcohol beer. Apparently taking the nation by storm. Well, popular enough for all of the major companies to put out their version and for Japanese television (monolithic entity of course) to create and air a fifteen minute segment about it.
Reasons to enjoy such a thing, as some people may argue that the point of beer is the alcohol (How silly, my Japanese comrades may answer. I haven't met anybody who has actually had this stuff before).
1. You feel like you are drinking beer like everybody else since you really really can't hold your alcohol.
2. You can have a beer during break at work. and it is a-okay. it relaxes you. (but really? isn't it better for work to have a coffee?)
3. edit, I heard a better reason after asking some of my students about this. Apparently, it's so that people can erm, drink and drive. They also noted that being caught while drunk driving entails more serious consequences in Japan than in the U.S.. Some people have had to quit their jobs (or gotten fired, end result is the same I suppose).
I tried to put up picture but failed for some reason. You can just do a search on google and it will pop up.
Edit: worked!
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